Robert Downey Jr., the Oscar-winning actor, has expressed his reluctance to let Marvel executives recreate his portrayal of Tony Stark using artificial intelligence.
In a recent podcast episode, Downey stated that he would sue all future executives who allow AI-created versions of him, even posthumously.
He also expressed his dissatisfaction with AI technology hijacking his character's soul, stating that there are only three or four people who make all the decisions in Marvel.
Marvel Studios CEO Chris Downey plans to sue all future executives on spec, following a disagreement with Swisher. Downey's law firm remains active, while representatives for Marvel Studios and Downey did not respond to a request for comment.
The discussion comes amid the Hollywood video game performers' strike, which began in July after negotiations over a new interactive media agreement broke down over artificial intelligence protections.
The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has cited AI as an existential crisis for performers, leading to last year's four-month film and television strikes.
The union signed a deal requiring productions to obtain the informed consent of actors using digital replicas. The actor, who made his Broadway debut in "McNeal," plays Jacob McNeal, a novelist struggling with alcoholism and mental illness.
The play explores themes of artificial intelligence, artistic integrity, plagiarism, and copyright infringement.
Downey criticized those who over-identify with the information age, stating that the idea of AI belonging to them due to their large start-ups is a fallacy.
The podcast episode explored questions about truth and power in AI-eras and whether there is a "social contract" related to AI use.
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